Interview with Naman Sharma
Instagram handle — @ namanvijaysharma
From being an obese kid to shedding the excess kilos and making a career because of social media — Naman Sharma motivates on multiple levels.
What began as a personal goal to document Naman Sharma’s journey soon started creating content on various interesting hooks including — women’s grooming, fashion, mental fitness and more. In her journey, Naman Sharma has helped hundreds and wishes to continue doing so.
How did it all start with you? Please take us through your journey
As most of you don’t know I am an engineer, didn’t enjoy my engineering college and after two years into it I dropped it. By best friend recommended of joining a gym just to be busy and work on your physical fitness as I was keen to on acting back in days. I was always on social media, doing stuff and getting to know about things via social media. I started documenting my journey on instagram by putting stories and posts! Soon as my physical changes were obvious, people started noticing and questions started to flood in. Soon I started putting my recommendations about products and diets I was following. Things got serious and my the number of followers started to shoot up and today we are close to 10k followers.
Before you became THE Naman Sharma, what were the challenges faced? How did you overcome them?
The biggest challenge at that time was I was figuring out what my actual calling is. So I kept trying different things which thought me different skills.
The biggest challenge is being a member of the Indian society and having a opinion on social media
Lot of people told us to take conventional career despite of hitting 10K followers, still relatives would come and say, Good! Good! But do real things, Do MBA.
The correct mentality of running a social media channel is enjoying the process. If you start an Instagram page, enjoy clicking pictures, if you’re running a YouTube channel, enjoy that process.
Ideally post twice or thrice a week. I use to post daily. I realized that it was because it is photography, videography, coming on screen; anything media related is a passion of mine.
How did you pick the niche of health and men’s grooming? How did it help in establishing yourself as a content creator?
The only reason is I started putting out fitness videos because at that time, that was all I knew. My life was all about fitness. I started off as an obese kid, lost a lot of weight.
In the immense clutter, how do you make sure your content stands out? Do you have any exercise or routine before picking your topic?
I believe that in India you should understand that an average Indian always wants some value out of the content.
Whether that value comes out of laughs or actual value in terms of information that they are picking up from the content, Indians want value for money. So, every time I am picking up a topic, I ask myself these two questions:
-Is this video adding any value to anyone’s life?
-Am I personally enjoying creating this video?
How do you monetize your content? What will be your tips to other creators who have just started off?
Initially, don’t think about monetization. Just do it for the love of it. The big money comes from brands.
Do you work with brands often? What are the factors you take into consideration before working with a brand?
It’s a concept of a long-term brand image so my brand image is honesty and genuinity. If I genuinely believe the brand and feel that it will help my viewers, I take up that brand.
You have to be honest, you can’t be hypocrite.